Although Millennials dine out more than any other age group, they frequently use more coupons and online offers to grab a cheaper meal. Approximately 42% of food spending by millennials is devoted to restaurant dining, but the data also suggests they are cautious about their spending and tend to pinch pennies.
Acosta, a CPG consultancy, provided this data on millennials and estimates their household spending to be $201.70 per month on restaurant meals. Millennials aren’t alone. Gen X households spend approximately 35% of their food allowance on restaurants. Acosta also found out that 51% of millennials said they look for coupons or online offers for restaurants in order to save an extra buck.