Has BOPIS Saved the Day?
December 2, 2020
While there may not have been as much foot-traffic this Black Friday, stores that have established a pickup in-store or curbside option have seen a substantial online sales volume. According to Market Watch “Sales at big stores surged by 403% on Thanksgiving and Black Friday compared to the daily average in October, but sales at smaller retailers also grew by 349%.”
BOPIS (Buy-Online-Pick-Up-In-Store) has saved some local retail stores this shopping season by giving people a reason to shop locally rather than purchasing all of their holiday gifts on Amazon. NBC News reported on a small business named Two Hands Paperie that has focused on their online store and, while they saw a decline of instore purchases, their online sales increased by 700% over the biggest retail shopping day of the year. As a result, the store sales exceeded those of the year prior! Due to the current changes and struggles our retailers are facing, some have opted to extend their Cyber Monday deals to last up to a week! To name a few: Macy’s, Jos.A.Bank, & JCPenny. Check out some of your favorite stores and see what deals they may have going on before the sale ends!
We encourage you to support your local businesses by utilizing the BOPIS option provided first, before going to other online resources to see your local market remain alive and thrive once again.
Why is Black Friday dubbed “Black Friday”?
Many retailers are in the “Red” until this huge shopping event that takes place the Friday after Thanksgiving, effectually pushing many retailers into “Black”. Thus the day was dubbed Black Friday.