The Importance of Face to Face Communication

September 3, 2013

There are so many ways to communicate with clients. You can post to Facebook about your newest merger, you can blog about the importance of what you do, then you can tweet about the blog. There are endless mass marketing programs available including electronic and paper. Millions of automated sales calls are made a day. But before the technology, before Alexander Graham Bell invented the first practical telephone, even before mail carriers, business still had to be done. Clients had to be reached, connections had to be made and information needed to be shared. In this fast past high tech society where everyone is a multitasker looking for instant results and the easiest way to do things we may not be able fathom how people did business before. How? The original form of communication “Face to Face.”  Because it’s often forgotten how important this basic tool is in business here are 3 reasons to practice fast to face communication more.

  • Actions. Actions speak louder than words. While most people can control what comes out of their mouths, not a lot of people can control their automatic physical responses, be it a sour facial expression after hearing an idea or folded arms when declining a proposal these actions can give insight to things which words can disguise. Seeing how a potential client physically reacts to your proposal can give you guidance on if you are going in the right direction or if you need to rethink your strategy.
  • Security. Even the best systems can be invaded. Every day software hackers are creating new ways to access your company databases and emails. While you can never be 100 percent secure when it comes to confidential information, you may be eliminating some additional risk when it is exchanged from person to person instead of having to go through the World Wide Web.
  • Connectivity. Many sales people will tell you that it’s always harder for someone to tell you “no” in person than it is over the phone. When you’re face to face with a person, you see them as just that, a person. Over the phone it’s easy for potential clients and even business professionals to forget that the voice on the other end of the phone is a person with feelings, emotions, thoughts and opinions. When people view the humanity aspect they are more open and much easier with which to connect. People do business with the people whom with they connect.