According to an ICSC research report, back to school shoppers are planning to spend $657 per household. 95 percent plan to shop in a physical store with nearly 80 percent expect to spend more money this year vs last year.
Back to School shoppers are planning to spend more due to new wardrobe and school supplies (48 Percent), changed school requirements (44 Percent), and price increases (35 percent).
Around 33 percent of shoppers will purchase online then pickup in store and 84 percent of shoppers will make an additional purchase upon arrival at the store. 62 percent will research beforehand online and 86 percent will be using a mobile application while shopping in-store. According to Tom McGee, President and CEO of ICSC, even though most consumers are planning to shop in-store, there is interest in omni-channel strategies, for example click and collect.
With technology changing, ‘Back to School’ shopping should be a lot more effective and efficient because of the omni-channel strategies stores are using. Consumers are adapting to the newly implemented strategies which enhance their customer experience.
“U.S. Consumers Ramping Up Back –to-School Spending, ICSC Survey Finds.” Shopping Centers Today Week, Retail Real Estate News. ICSC. N.p. 14 July 2016. Web. 28 July 2016.