Retail isn’t going away anytime soon. In fact, it’s just getting started. Large companies and e-commerce only retailers are extending their virtual presence into physical locations. Amazon’s recent purchase of Whole Foods was a surprise. Many who see brick and mortar as dying need to ask why would a large company like Amazon purchase a physical store like Whole Foods. Whole Foods isn’t the only piece of commercial real estate Amazon owns in San Antonio. Amazon has a Pop-Up store located inside North Star Mall. Amazon’s investment into a mall location further strengthens the fact that physical retail is still a valid option, even for large e-commerce giants.
Other e-commerce stores, such as Bonobos and Warby Parker, are opening physical retail stores. Current trends show millennials and Gen Z actually prefer the brick and mortar experience to online shopping. However, in order to keep this mindset, retailers need to show Millennials an experience when they arrive at their physical locations.