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Pop-up Retail Stores Are the New Anchors

November 23, 2016

According to General Growth Properties, department store anchors are becoming less dependent for drawing in traffic and sales. This is occurring due to the in-line retailers attracting Millennials. Millennials spend a higher rate on retail compared to any other generational groups. As of June 2016, anchor sales decreased by 1.9 percent and in-line sales increased by 2.8 percent. General Growth Property’s second quarter report of 2016, saw restaurants, health care, personal care, and home furnishings as the best-performing tenant categories. This increase is due to Millennials seeking experiences over things. To find experiences their tendencies are to shop on a regular basis at regional centers which have made efforts to increase these.

In-line stores are the new mall anchors at general Growth