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Deep in the Malls of Texas, a Vision of Shopping’s Future

August 2, 2017

Many shopping centers are facing a period of volatility and hardship in the face of e-commerce competition. Restaurant, entertainment, healthcare and education are among the destinations thrown into the mix to serve as anchors to attract and keep consumers on the premises. Consumer experience and perception of the modern mall as a destination is how many mall owners and managers are seeing the future. For example, Simon Property Group’s Grapevine Mills, two miles from the Dallas/Ft. Worth International airport, has implemented this “experiential” formula and included retail, restaurant, an aquarium, Legoland, bowling, billiards, etc. into one amusement park-like, shopping mall destination.

Deep in the Malls of Texas, a Vision of Shopping’s Future