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Amazon Trucks Pose Quirky Challenge to Physical Retailers

November 17, 2017

Amazon Treasure Trucks offer large discounted prices when you order the item online through the Amazon app. The Treasure Truck offers consumers the chance to take advantage of huge discounted prices on items that are advertised that day. The consumer will order the item and pick a time and place for pick up. However, a person may only purchase and pick up one item using the trucks services.

Only selling one item at a time won’t make a dent in Amazon’s sales, but it is sure to bring excitement and a unique experience to the consumer. The Treasure Truck has another ingenious benefit. The trucks can help drive traffic to the newly acquired Whole Foods grocery chain. Driving consumers to physical locations using app purchases is an ingenious way to take advantage of online shopping.