Amazon unveiled a new concept this week that will allow customers to pick up their ordered items directly from Amazon stores. The new service is currently available in five locations near college campuses in Atlanta, Berkeley, College Park, Maryland and Columbus, Ohio. However, the items available for pick up are extremely limited. Amazon instant pick up customers can expect snacks, personal care items, drinks, electronics and popular Amazon devices to all be available for instant pick up. Amazon’s instant pick up is available to Prime members only and can be ordered through the Amazon App. Once the order is ready at the store a customer walks to their designated self-service locker and picks up their item. Amazon is once again creating new concepts and innovating the way we see online shopping.